The "Brassage" Gets Pulled From Stores

You may have heard of the "wellness bra" known as the "Brassage". The marketing for this bra was amazing. Claims were actually made that the bra massaged the breast, which helped drain toxins through the lymphatic system. That seemed like a heck of a deal for $59.

The "Brassage" was unique in that it argued it new both the cause and cure to most major breast health problems - toxins! The argument made by the maker was that regular bras constricted the lymphatic system in the breast. The lymphatic system is the garbage disposal for your body. It picks up toxins and moves them along to be disposed of. Given this, the claims of the Brassage sounded pretty good. There were a few problems, however.

From breast cancer to soreness to a host of other issues, breast health is a tricky subject. What is clear is there is no evidence that breast problems are caused by toxins. There is also no evidence that a bra causes the lymphatic system to underperform. Further, there is no evidence that massaging the lymphatic system in any way helps it. In short, the Brassage claims were based primarily on marketing claims, not medical ones.

This all came to a head when Good Morning America investigated the claims around the bra. Christina Erteszek invented the bra and was questioned as part of the review. The last time a woman backtracked this fast, a train was coming! It got so bad that Erteszek actually stood up and walked out of the interview!

The Brassage has been pulled from the stores and the online site has suddenly disappeared. Medical experts say the claims asserted for the bra are incorrect and a bra clearly does not prevent breast problems any more than wearing any bra does.

The Brassage may not do much for breast health, but it does a lot for public awareness. It is absolutely vital that you differentiate between valid health claims and marketing messages. If you've never heard of a cure for something, it is highly unlikely that some unregulated product is going to provide it. This is true whether it is a Brassage, magical stone or whatever!